Produced at Electric Theatre Collective, this campaign launched the Puma x MoStack RS collection in collaboration with JD Sports.

The visual direction combined street-informed energy with high-contrast product styling, placing the footwear within a graphic, performance-led environment.

The film placed MoStack within a series of bold, camera-tracked 3D environments that echoed the colourways and graphic patterns of the RS collection. Working from green screen plates, we integrated performance footage into constructed digital spaces that amplified the attitude of the campaign.

I worked alongside George Dyson, contributing to the design and build of the 3D spaces, compositing the tracked footage and helping shape the final edit. The process required careful alignment between design, performance and camera movement to ensure the digital elements felt fully integrated with the live action.

The campaign extended beyond digital release into in-store displays, including flagship retail locations such as Oxford Street in London, allowing the visual language to inhabit a physical environment as well as online platforms.

The animation leaned into sharp edits, punchy reveals and graphic framing, aligning with MoStack’s presence and the campaign’s youth-driven energy.