In the early stages of production I was invited to explore conceptual directions for the butterfly motif at the centre of Ford's The Beauty of Change campaign. With broad creative freedom, I investigated ways of translating automotive language into organic form: wings constructed from car door panelling, robotic antennae, headlight-inspired eyes, and shifts in scale from macro surface detail down to mechanical micro-structure, blurring the line between machine and organism.

With Dean Robinson's guidance, these explorations helped define the visual territory for the transformation. Billy Stockwell then developed the highly detailed designs that set the final looks, before the project moved into full CG production.