Modyfi set out to be a new kind of design tool, browser-based, AI-native, built for the way multidisciplinary designers actually work. It launched with a deep feature set, and the brief for the film was to introduce something technically ambitious without burying the viewer in a tour of menus.

I defined the visual direction and led the animation. Rather than demo the interface screen by screen, the film treats the product as a place you step into: the command bar floats inside fully realised worlds, prompts open out into landscapes, and the core actions, generate, select, refine, play out as moments inside those environments. Crisp interface beats are cut against lush terrain and abstract material studies, holding the line between a real product and the imagination it unlocks.

Every environment in the film was built and rendered in 3D, from the dreamlike landscapes to the material studies and interface environments.