Sky Sports
2022
Forumla 1
A title sequence for Formula 1, reflecting the sport entering a new era.
Project Details
A new Formula 1 season brought a significant shift in regulations, engineering and the competitive order, and the title sequence needed to reflect a sport entering a new era while holding onto its authority and scale. I was brought on by Coffee & TV, working alongside Sky Creative and director's studio Bigfoot, with the brief to make a brand new sequence.
I led the look and development for the digital car and driver reveals in the opening section, building them through dense layers of fine technical detail and engineering data, defining material response and carrying the shots through to final composite.
Catagory
Commercial
Type
Title Sequence
Concept
The visual language draws from engineering systems and data-driven environments, positioning the sport as advanced and future-facing. Focusing on construction, the car is revealed through layered digital assembly, reinforcing precision, performance and technical evolution. The idea was to show the car through a digital and analytical lens, the way an engineer might see it.
The sequence ran before every race across the season, and was rebuilt year over year to reflect the latest car updates and driver standings.
Gallery
Development & Early Works
Experimenting with many different ways of revealing the car and drivers during the making of the formula 1 titles.
One of the challenges we faced was finding a balance of clarity and detail, maintaining a sense of being technical and intricate without over-complicating and losing definition to support readability as many of the shots are fast paced.
Credits
Director of Sky Sports
Billy Mcginty
Director of Creative Output
Ben Wickham
Group Executive Creative Director
Ceri Sampson
Head of Production
Sophie Brooks
Executive Producer
Sofie Leale
Senior Producer
Nick Mason
Nicky Chauhan
Designer
Katarina Duvnjak
DOP
Mark Bourdeaux
Bigfoot Creative Director
Chris Wilcock
Creative Director
Steve Waugh
2D Lead
Luke Todd
2D Artists
Rory Whittle
Laura Smith
Callum Sewell
Nick D'Aguiar
Pat Wong
Courtney Pryce
CG Lead
Jonny Grew
CG Supervisor
Rich Coley
3D Artists
Rich Coley
Luke Tickner
Josh George
John-Paul Harney
Adam Lindsey
Amy Heyes
Frankie Sutton
James Henaghan
Carlos Pecino
Kornel Makarov
Jaroslav Polensky
Jonny Ridge
Chris Lovell
Motion Design
Dexter George
Kongchun Cheung
Jess Gorick
Dan Ruiz
Jon Foskett
Colourist
George Neave
Producers
Gus Quirk
Joss Brindle
