Created with the team at Electric Theatre Collective, this Super Bowl campaign featured Keanu Reeves building a Squarespace site for his company, Arch Motorcycle, the joke being that when inspiration strikes you can make it happen, even in the middle of the desert.

I animated the UI motion Keanu interacts with on screen, choreographing the interface to his performance so each action matched his gestures and landed cleanly on the beats of the edit.