BBI is a global IVD and life sciences company. The rebrand modernised its visual identity and unified its presence across digital platforms, packaging and global communications, developed in collaboration with Chris Nuelle of Rare and The New London Agency, who led the wider brand and website redesign.

My role was the dimensional and motion identity. I translated the logo into a three-dimensional form and developed the fluid, hexagonal ribbon supergraphic that carried the identity's molecular references into motion. I also created a suite of fourteen molecular forms, one for each of BBI's core services.

Alongside the motion assets, I delivered high-resolution stills derived from the same work for event installations and printed collateral, keeping the identity consistent across digital and physical applications.

The identity rolled out globally, remains live across BBI's digital presence, and has carried through their trade show appearances since launch.