Promotional films for The Motion Awards, Motionographer's annual celebration of motion design. Conceived, designed and soundtracked solo, with full creative freedom.

Roles

Creative Direction
Art Direction
3D Design
Motion Design
Concept

Project Details

Motionographer invited me to make two promotional films for The Motion Awards. With full creative freedom, I developed two contrasting pieces, The Valley and The Pyramid, taking both from initial concept through design, animation and sound to final delivery, in a two-week window.

The work reads the awards logo as two opposing forces. The M becomes a valley: foundation, origin, labour. The A becomes a pyramid: ascent, achievement, monumentality. An hourglass holds both forms, a metaphor for the passage of time and the discipline mastering a craft demands. Restrained, sculptural compositions were paired with minimal, atmospheric sound to give the films weight and duration.

Catagory

Commercial

Type

Short Films

Concept

The idea was about time, the time it takes to become great at something. I read the logo as a peak and a trough: the A as a pyramid, a symbol of achievement and of the immense labour behind building something monumental; the M as a valley, a place of origin and foundation. The hourglass housing both became the through-line, holding the two against each other. It takes time to become great, and everything bound by time eventually ends.

Jonathan Roussé, Motionographer's then Director of Strategy and Communications, later wrote in an open letter to the community that he kept returning to the films for their symbolism and storytelling.