A tongue-in-cheek commercial for Dreams' Sleepmotion bed. Taking its cues from glossy tech advertising, the film lets you assume you're watching a phone ad, before revealing the product is a bed. It works as both a parody and a comment on current motion-design trends.

Directed by Steve Waugh, who also handled the compositing and edit, I took on the 3D: animation, lighting, texturing and modelling. Vladimir Venkov sculpted and painted the final bed. The commercial blends live action with animated elements, the CGI built with the same polish the genre it's parodying relies on.