Doritos Silent launched as the idea of an AI-augmented snack: downloadable software that listened for Doritos crunches and cancelled them in real time, so gamers could keep eating without giving themselves away on the mic. The film leans into exaggerated tech culture, treating snack-noise suppression with the seriousness of advanced sound analysis and AI infrastructure. The interface becomes part of the joke, intentionally over-engineered and theatrically precise

I designed and animated the UI elements that drive the narrative, shaping how crunch detection, cancellation and feedback were visualised on screen. The motion needed to feel technically credible yet clearly excessive, balancing precision with satire.

I created the on-screen graphics for the main launch film, directed by Josh Cohen and produced through OB42, part of a wider campaign led by Sips & Bites.